Company : Grid Logic
Location : Gurgaon
Job Role : SEO/PPC Specialist
Experience : Freshers / Experience
Qualification : Any Graduate
Last Date : ASAP
About Company :Grid Logic helps Clients turn strategy into action and set high targets. Our customers have reported dramatic improvements in operational-level compliance with corporate strategies and increased Brand Awareness, sales and profitability.
Job Description :
1. Develop and manage the digital marketing strategy that directly supports business growth
2. Strategize, plan and execute online marketing campaigns to drive customer acquisition through a variety of paid media channels such as search engine marketing, display advertising (including social media, video, mobile and app install ads).
3. Responsible for planning and budgetary control of all digital marketing activities
4. Evaluate performance of all digital marketing campaigns, and assess goals (ROI and KPIs)
5. Responsible for enhancing organic visits for our client website /app and to make sure that the goals are achieved.
6. Check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords.
7. Provide analysis and recommendations by evaluating website and blogs
8. Effectively use search engine tools like WEB Ceo, Ahrefs, SEMRush, etc. to identify and resolve technical issues
9. Manage / Perform keyword research to optimize existing content and discover new opportunities.
1. Proven experience in SEO
2. Knowledge of Google Analytics, Google Webmasters, Keyword Planner
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. Knowledge of ranking factors and search engine algorithms
5. Up-to-date with the latest trends and best practices in SEO and SEM
6. Must have a technical and analytical mindset
7. Direct experience of managing teams to deliver large PPC campaigns
8. An understanding or interest of the online gaming market, or social gaming market would be useful
9. Wordpress and some HTML & Design knowledge.