Company : Microexcel
Location : Across India
Job Role : Digital Marketing
Experience : 3 - 5 yrs
Qualification : Any Graduate
Last Date : ASAP
About Company :Microexcel Inc., is a leading technology services and solutions partner for global customers. Founded in 2001, we provide end-to-end, innovative and comprehensive services that help customers leverage high quality, flexible delivery models for cost efficiency, enhanced skill set, and deep domain expertise.
Job Description :
1. Should have in-depth digital marketing experience and a passion for digital technologies.
2. Strategize and create a holistic digital marketing plan that will complement and add to our offline marketing strategy.
3. Build and maintain a cohesive digital media presence for our brand.
4. Run effective email marketing, social media marketing, SEM, SEO campaigns
5. Monitor, Measure and Optimize performance of the digital media campaigns – both organic and paid by studying Web Analytics
6. Ideate and create innovative marketing strategies to facilitate B2B sales.
7. Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
8. Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts.
9. Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
10. Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content
11. Regular usability checks for English and other language websites for maximum localization impact
12. Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns