Company : Keywordio
Location : Pune
Job Role : Search Engine Marketing Associate
Experience : 1+ yrs
Qualification : Any Graduate
Last Date : ASAP
About Company :Keywordio is an ad technology company, using software to develop new ways to fix a broken industry. We provide a unique service that allows you to advertise your entire product inventory, and directs potential customers to product-specific pages. This greatly increases your chances of making a sale.
Job Description :
1. Assist with the creation, management and execution of paid search marketing campaigns.
2. Increase effectiveness by assisting the team with monitoring traffic levels, budget spend, performing audits and overall performance to update campaign as necessary.
3. Assist with preparation and analysis of monthly reporting data to recommend campaign changes and updates to SEM & CSM teams.
4. Develop working knowledge of SEM campaigns by assisting with monitoring trends and performance, best practice and techniques to keep current in SEM knowledge.
5. Perform other duties as assigned.
Education: College Degree in business, marketing, management or advertising or equivalent experience.
Experience: Minimum 1 year SEM experience required.
1. Digital Agency experience is a plus.
2. Should be certified in AdWords Fundamentals & Search Advertising. Shopping and Analytics certifications are a plus.
3. Experience with Bing Ads.
4. Experience with analytical software such as Google Analytics or Omniture.
5. Google Search Console / Bing Webmaster Tools.
6. Understanding of HTML/HTML5.
7. CMS experience such as WordPress, ExpressionEngine, or BigCommerce
8. Knowledge of Google’s algorithm updates.